Let's Chat About Golf underwent a comprehensive brand refresh, starting with a thorough brand discovery and market position analysis, which included focus groups to hone in on strategic direction. The rebranding included a new logo, color palette, and typography, enhancing visual identity and consistency across various media. The project extended into developing precise brand messaging and value propositions to strengthen market positioning. Implementation is ongoing with strategies such as a website revamp, and effectiveness will be measured to ensure goals for increased visibility and engagement are met.